How to hook your audience in 60 seconds or less (6 min. video)

Introducing the ’30-60 second “infomercial” story’ that will HOOK your audience instantly!

This model works incredibly well for me, my clients, and MANY successful brands & TV shows/commercials…

Unfortunately (just a heads up), I was a bit distracted by the road and might have left out some stuff haha…

But anyway, you’ll get some good stuff from this video, and I hope it helps you when you want to HOOK your audience in the first 30-60 seconds of your speech/interview…

Here’s a little template to guide you through the process:

(fill in the blanks)…

“Today I’m _____.

I used to be ______.

I tried ___, ___, ___.

…nothing worked…

Finally, I discovered/tried ______.

And, I was able to ___, ____, ____.

Can I tell you more?…. or…. And that’s what I’ll be teaching you today on this webinar (etc).”

BAM! The recipe for an awesome 60 second pitch that will HOOK an audience almost instantly.

Of course, it does take practice, and as mentioned in the video, neither Joel or I condone using this verbatim. It’s just something to help you get on the right track.

Once you get the hang of it, and with some additional practice and training from Joel or myself, you will can easily hook an audience within the first 30-60 seconds. 😉

If you would like to work on your pitch together, one on one, I’d love to help you on our brainstorm mastermind (held each Saturday) for our private facebook community.

Join us at 10:10am pacific each Saturday on Zoom @:

From PC, Mac, Linux, iOS or Android:
Password: onelove

Or iPhone one-tap (US Toll):  +14086380968,848368246#  or +16465588656,848368246#

Or Telephone:
+1 408 638 0968 (US Toll)
+1 646 558 8656 (US Toll)
+1 647 558 0588 (Canada Toll)
Meeting ID: 848 368 246
International numbers available:

If you’d like to schedule a one on one instead, send an email to me directly at:

Credit and praise to my #1 communication mentor & apprentice, Joel Roberts, for teaching me this.

Connect with Joel Roberts here.

(Let him know Omar sent you, and he will take extra good care of you). 😉

P.S. Let’s hear from you! Give this “infomercial model” a try & Share your elevator pitch in a comment below! 🙂

About the author

Omar Briones

CEO of Infopreneur Agency, and 9yr internet marketing veteran who has helped 1,000's of startup entrepreneurs build their dream business... Now, he's sharing all of his best tips, resources, and partners to help infopreneurs make a massive passive income doing what they love.

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