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How I lost a 7-figure deal because of my “insurance” looking website

True story…

& Probably DOZENS MORE that followed!

Just because our website “looked like we were a car insurance company” (exact words from the 7-figure partner I lost).

He turned down the opportunity to make millions together, because we didn’t “have our sh*t together” (again – his words, not mine).

I was left speechless with no comeback.

I (almost busted into tears – and) felt straight up HUMILIATED.

I knew deep down – what he said, was 100% true.

I had a crappy brand design.

InfopreneurAgency.com Website 2015 (Insurance company haha)

For the rest of that day (and several weeks that followed), I was completely self-conscious of how crappy my website & brand looked.

…(you know that feeling you get when you have a chocolate stain on your pants and everyone’s staring at you? Come on, I know I can’t be the only one… Alright, whatever)

Point being…

I was EMBARRASSED to Even Talk About My Company to ANYONE.

I Had a Serious (& Expensive) Wake Up Call!

 

After (wiping the tears off my face – I mean, you know) “Man’ing” up…

I thought long and hard about…

  • How many other PEOPLE (potential clients or partners) were not taking us seriously…
  • How many other LIVES could we have changed…
  • & How much more MONEY could we earn in our business…

If we just had a more AWESOME brand design?

I made a revolutionary discovery:

 

You and I judge EVERYONE and EVERYTHING immediately based on their appearance (whether you want to admit it or not).

That, of course, includes other people judging YOU & your business based on the way it “looks.”

High-end clients, and business professionals will not waste their time with brands that don’t have a matching brand design.

Instead – when they see a crappy brand design… They RUN THE OTHER WAY!

And (even worse) – The clients and partners that do stay, are more than likely NOT your ideal clients.

I quickly realized that if we really want to play in the big leagues – on the level that our mentors and hot-shot celebrity clients play in, we MUST change the way we present ourselves.

We needed a complete design makeover.

 

We immediately went to work on a new logo, new tagline, and new website design..

BUT… little did we know…

It wasn’t as easy as we had originally anticipated it to be.

We habitually ran head-first into one obstacle after another – one lost cause after another.

We invested (more like “wasted”) 100’s of hours into this project – brainstorming with our team and others, moving from one designer to another, and consulting with so called “branding experts…”

…to FINALLY feel like we had something halfway decent (but actually it came across intimidating to potential clients – when we were going for “approachable”).

Infopreneur Agency logo version 2.0 (attempted redesign – gone wrong)

After putting ALL of our resources and focus into just redesigning our brand, it still scared our potential clients away…

By the grace of God (and I mean that literally)…

I was blessed to have met the GREATEST Brand Designer In the World (after going through THOUSANDS).

In less than ONE WEEK (probably a total of 10 hours)…

She literally transformed our company into the business you see today!

Let me tell you…

This Was Our #1 Game Changer!

 

There’s just NO WAY we could be where we are today, if it wasn’t for her rescuing us from our “crappy brand design nightmare.”

Now, I am PROUD to share my company, and brand to EVERYONE! 🙂

High-end clients, JV partners, and even college interns COME TO ME because they perceive our company as an AWESOME brand to associate with.

I’m invited to exclusive mastermind events, and given access to AMAZING exclusive deals on some of the GREATEST programs and services available – which I can offer my clients!

And here’s the crazy part…

“We Are Still the SAME Company We Were When We Started!”

Infopreneur Agency logo version 3.0 (100% rebranded to AWESOMENESS)

We are still the same AMAZING community of bad ass marketers, media experts, and communication consultants…

We still have MILLIONS of satisfied customers and clients, served by our powerhouse network of experts & service providers WORLDWIDE…

And I’m still the same young online marketing dude from Cali, that connects you with the right resources & tools you need to grow your dream business, and guides you each step of the way.

The ONLY thing that changed was our design (and the confidence & credibility that came with it).

 

Over the next series of blog posts, I will be revealing the journey that we went through to redesign our entire brand, along with all the challenges, triumphs, and golden lessons that came with it.

You will also get to meet our amazing brand designer, and have an AMAZING exclusive opportunity to learn from her directly – plus receive a ton of extra special POWERFUL bonus tools & resources to help your brand stand out even MORE! 🙂

But what I want you to get from this lesson is:

“Think of Your Brand Design as Your Client Filtration System.”

 

It’s either serving you well – by filtering out unwanted clients, and attracting only your TOP ideal clients & partners.

Or, it’s DESTROYING you –  by scaring away your ideal clients (and partners), and attracting only the unwanted ones.

On that note, I leave you with these 3 tips today:

  1. Educate yourself on – What makes an AWESOME brand design that actually brings you the RIGHT clients and partners (secure your free sneak peek training module + bonuses from our brand design genius here).
  2. DO NOT -> Start promoting your brand, website, logo, or ANYTHING that represents your company without getting a professional unbiased opinion on how effectively it filters out unwanted clients, and attracts your ideal clients.
  3. DO NOT -> Schedule ANY calls, host any webinars, or sell any products to people without working on your brand design FIRST (unless you are intentionally not looking to grow a truly AWESOME thriving business).

 


Helpful resources:

FUN Brand Design Quiz: “Is Your Visual Brand Crappy?”

AWESOME Training: “How to Create an AWESOME Brand Design That STANDS OUT”

(stay tuned for more details on our limited bonus resources + tools for the first 100 customers only, provided by Infopreneur Agency – GRAB YOUR COPY TO SECURE YOUR BONUS DEAL TODAY)

About the author

Omar Briones

CEO of Infopreneur Agency, and 9yr internet marketing veteran who has helped 1,000's of startup entrepreneurs build their dream business... Now, he's sharing all of his best tips, resources, and partners to help infopreneurs make a massive passive income doing what they love.

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