How I lost a 7-figure deal because of my “insurance” looking website

True story…

& Probably DOZENS MORE that followed!

Just because our website “looked like we were a car insurance company” (exact words from the 7-figure partner I lost).

He turned down the opportunity to make millions together, because we didn’t “have our sh*t together” (again – his words, not mine).

I was left speechless with no comeback.

I (almost busted into tears – and) felt straight up HUMILIATED.

I knew deep down – what he said, was 100% true.

I had a crappy brand design. Website 2015 (Insurance company haha)

For the rest of that day (and several weeks that followed), I was completely self-conscious of how crappy my website & brand looked.

…(you know that feeling you get when you have a chocolate stain on your pants and everyone’s staring at you? Come on, I know I can’t be the only one… Alright, whatever)

Point being…

I was EMBARRASSED to Even Talk About My Company to ANYONE.

I Had a Serious (& Expensive) Wake Up Call!


After (wiping the tears off my face – I mean, you know) “Man’ing” up…

I thought long and hard about…

  • How many other PEOPLE (potential clients or partners) were not taking us seriously…
  • How many other LIVES could we have changed…
  • & How much more MONEY could we earn in our business…

If we just had a more AWESOME brand design?

I made a revolutionary discovery:


You and I judge EVERYONE and EVERYTHING immediately based on their appearance (whether you want to admit it or not).

That, of course, includes other people judging YOU & your business based on the way it “looks.”

High-end clients, and business professionals will not waste their time with brands that don’t have a matching brand design.

Instead – when they see a crappy brand design… They RUN THE OTHER WAY!

And (even worse) – The clients and partners that do stay, are more than likely NOT your ideal clients.

I quickly realized that if we really want to play in the big leagues – on the level that our mentors and hot-shot celebrity clients play in, we MUST change the way we present ourselves.

We needed a complete design makeover.


We immediately went to work on a new logo, new tagline, and new website design..

BUT… little did we know…

It wasn’t as easy as we had originally anticipated it to be.

We habitually ran head-first into one obstacle after another – one lost cause after another.

We invested (more like “wasted”) 100’s of hours into this project – brainstorming with our team and others, moving from one designer to another, and consulting with so called “branding experts…”

…to FINALLY feel like we had something halfway decent (but actually it came across intimidating to potential clients – when we were going for “approachable”).

Infopreneur Agency logo version 2.0 (attempted redesign – gone wrong)

After putting ALL of our resources and focus into just redesigning our brand, it still scared our potential clients away…

By the grace of God (and I mean that literally)…

I was blessed to have met the GREATEST Brand Designer In the World (after going through THOUSANDS).

In less than ONE WEEK (probably a total of 10 hours)…

She literally transformed our company into the business you see today!

Let me tell you…

This Was Our #1 Game Changer!


There’s just NO WAY we could be where we are today, if it wasn’t for her rescuing us from our “crappy brand design nightmare.”

Now, I am PROUD to share my company, and brand to EVERYONE! 🙂

High-end clients, JV partners, and even college interns COME TO ME because they perceive our company as an AWESOME brand to associate with.

I’m invited to exclusive mastermind events, and given access to AMAZING exclusive deals on some of the GREATEST programs and services available – which I can offer my clients!

And here’s the crazy part…

“We Are Still the SAME Company We Were When We Started!”

Infopreneur Agency logo version 3.0 (100% rebranded to AWESOMENESS)

We are still the same AMAZING community of bad ass marketers, media experts, and communication consultants…

We still have MILLIONS of satisfied customers and clients, served by our powerhouse network of experts & service providers WORLDWIDE…

And I’m still the same young online marketing dude from Cali, that connects you with the right resources & tools you need to grow your dream business, and guides you each step of the way.

The ONLY thing that changed was our design (and the confidence & credibility that came with it).


Over the next series of blog posts, I will be revealing the journey that we went through to redesign our entire brand, along with all the challenges, triumphs, and golden lessons that came with it.

You will also get to meet our amazing brand designer, and have an AMAZING exclusive opportunity to learn from her directly – plus receive a ton of extra special POWERFUL bonus tools & resources to help your brand stand out even MORE! 🙂

But what I want you to get from this lesson is:

“Think of Your Brand Design as Your Client Filtration System.”


It’s either serving you well – by filtering out unwanted clients, and attracting only your TOP ideal clients & partners.

Or, it’s DESTROYING you –  by scaring away your ideal clients (and partners), and attracting only the unwanted ones.

On that note, I leave you with these 3 tips today:

  1. Educate yourself on – What makes an AWESOME brand design that actually brings you the RIGHT clients and partners (secure your free sneak peek training module + bonuses from our brand design genius here).
  2. DO NOT -> Start promoting your brand, website, logo, or ANYTHING that represents your company without getting a professional unbiased opinion on how effectively it filters out unwanted clients, and attracts your ideal clients.
  3. DO NOT -> Schedule ANY calls, host any webinars, or sell any products to people without working on your brand design FIRST (unless you are intentionally not looking to grow a truly AWESOME thriving business).


Helpful resources:

FUN Brand Design Quiz: “Is Your Visual Brand Crappy?”

AWESOME Training: “How to Create an AWESOME Brand Design That STANDS OUT”

(stay tuned for more details on our limited bonus resources + tools for the first 100 customers only, provided by Infopreneur Agency – GRAB YOUR COPY TO SECURE YOUR BONUS DEAL TODAY)

Case Study: How I Generated 80+ Qualified Leads In 2 Days For FREE (part 1 of 2)

Got a SUPER SPECIAL TREAT for you today! 😉

First off, Congratulations on finding this post!

What you’re about to learn here is absolute PURE WHITE GOLD.

This is the first video (of two) documenting my new discovery I’ve found that’s building my list on complete autopilot, and connecting us with some seriously awesome people that are eager to work with us at the same time. 🙂

We’re averaging about 20-25 HOT fresh (email + phone) leads every single day – and it only took me 2 hours to set this up.

(watch the video for the basic low down, and make sure to subscribe to our newsletter for the second – more in-depth – video).

Here’s the General 4-Step Breakdown:
  1. Create a job posting on, targeting your IDEAL client.
  2. Ad some JUICY copy in there, to really sell the benefits of “working” with you/your company.
  3. Export applicants + Add them to your autoresponder (we recommend for a no-hassle import).
  4. Send your applicants an email, inviting them to a longer survey form built on your page, which they must fill out in order to receive the orientation/interview call details (connecting to your autoresponder).
    • Of course, this does take some basic web development skills, or at least a platform to build your pages on easily (we recommend for that as well).
    • Check out my example here (built on wordpress with “gravity forms” plugin – if you need a copy, lmk). 😉
  • You have eliminated 95% of the “tire kickers” and “non-serious” applicants.
  • You have GOLDEN information about your applicants that you can use for whatever you’d like.
  • You have their BEST email address, instead of their “” email.
So… What’s next?

Totally up to you… But at the time of writing this, it’s been 5 days and we have:

106 targeted leads/applicants > 21 forms submitted from even MORE targeted leads, ready and excited to jump on a call with us next week!

After our call, we will have…
  • 5 new furiously passionate online marketing interns ready to kick some ass with us online, learn from our awesome marketing team, grow their own business at the same time, leverage our powerhouse JV partners, and play with our EPIC business automation tools.
  • 21+ new connections with every single person on that call, regardless of whether they are chosen for the job or not.
  • 106+ applicants that I can contact via email or phone, about anything related to becoming an online marketing intern, or learning “online marketing” in general.
Now, it’s your turn (no more excuses)…

I just laid everything out for you to model and duplicate for yourself.

How are YOU going to implement this strategy in YOUR business?

What kind of leads are you going to attract to YOUR brand?

How many people are you going to sign up? 🙂

You won’t know till you give it a shot…

One more final tip:

If this does not work for you the first 1-3 times, please don’t give up.

Instead, test a new headline, some new copy, a new angle, or a completely different audience altogether.

Odds are, you can benefit from working with more than just your “super narrowed down micro-niche” audience. Maybe there’s something you can offer to a much wider crowd. 😉

P.S. Did you like this? You would LUUUUUUVE our newsletter!

Sign up now to get the next JUICY video + even more extremely powerful ninja secrets and resources to help you generate more leads and more sales for your info-business. 😉

Sign Up For Our 100% FREE Newsletter Here >>

How can a complete newbie (or semi-newbie) infopreneur become a trusted authority in their industry?

My advice to startup infopreneurs:

* be yourself
* be real
* site your sources 🙂

Don’t try to pretend you’re a “guru” and you already know everything, because you really don’t need to.

Know where you stand on the “expert —– witness” spectrum on your topic, and just speak from there.

Need some help deciding where you stand on the spectrum, or how to gain credibility and authority in YOUR industry?

Let us know on our private facebook community.

& Join us at 10:10am pacific each Saturday on Zoom @:

From PC, Mac, Linux, iOS or Android:
Password: onelove

Or iPhone one-tap (US Toll):  +14086380968,848368246#  or +16465588656,848368246#

Or Telephone:
+1 408 638 0968 (US Toll)
+1 647 558 0588 (Canada Toll)
Meeting ID: 848 368 246
International numbers available:

If you’d like to schedule a one on one instead, send an email to me directly at:

P.S. Let’s hear from you! Comment below with your message, and where you stand on the “expert/witness” spectrum. 🙂

How to hook your audience in 60 seconds or less (6 min. video)

Introducing the ’30-60 second “infomercial” story’ that will HOOK your audience instantly!

This model works incredibly well for me, my clients, and MANY successful brands & TV shows/commercials…

Unfortunately (just a heads up), I was a bit distracted by the road and might have left out some stuff haha…

But anyway, you’ll get some good stuff from this video, and I hope it helps you when you want to HOOK your audience in the first 30-60 seconds of your speech/interview…

Here’s a little template to guide you through the process:

(fill in the blanks)…

“Today I’m _____.

I used to be ______.

I tried ___, ___, ___.

…nothing worked…

Finally, I discovered/tried ______.

And, I was able to ___, ____, ____.

Can I tell you more?…. or…. And that’s what I’ll be teaching you today on this webinar (etc).”

BAM! The recipe for an awesome 60 second pitch that will HOOK an audience almost instantly.

Of course, it does take practice, and as mentioned in the video, neither Joel or I condone using this verbatim. It’s just something to help you get on the right track.

Once you get the hang of it, and with some additional practice and training from Joel or myself, you will can easily hook an audience within the first 30-60 seconds. 😉

If you would like to work on your pitch together, one on one, I’d love to help you on our brainstorm mastermind (held each Saturday) for our private facebook community.

Join us at 10:10am pacific each Saturday on Zoom @:

From PC, Mac, Linux, iOS or Android:
Password: onelove

Or iPhone one-tap (US Toll):  +14086380968,848368246#  or +16465588656,848368246#

Or Telephone:
+1 408 638 0968 (US Toll)
+1 646 558 8656 (US Toll)
+1 647 558 0588 (Canada Toll)
Meeting ID: 848 368 246
International numbers available:

If you’d like to schedule a one on one instead, send an email to me directly at:

Credit and praise to my #1 communication mentor & apprentice, Joel Roberts, for teaching me this.

Connect with Joel Roberts here.

(Let him know Omar sent you, and he will take extra good care of you). 😉

P.S. Let’s hear from you! Give this “infomercial model” a try & Share your elevator pitch in a comment below! 🙂

The Most SIMPLE Straight Path Building & Running a THRIVING & Sustainable Online Info-business

No matter if you are an author, speaker, coach, consultant, or trainer… If you have a message you want to share with the world and turn it into a business, this applies to you.

For starters, stop listening to every single person under the sun’s advice on what to do, where to go, and which tools to use. There are a million different legitimate things you can do to grow a sustainable info-business, and still have a million more things you can do… You do not need them all to be successful.

Stay focused on the overall goal… Which is, at the end of the day, to deliver your information to all the people struggling with the problems that your information solves, while delegating the systematic tasks to your fellow team members or software.

These are my highest recommendations of the most fundamental structure to start and what to do…

BIG PICTURE VIEW: Overall funnel system (what you need):

  • Front end freebie offer (lead magnet)
  • Back end (low cost) product (aka trip wire)
  • Back end (higher cost) program (coaching, workshop, etc)
Design & Development:
  • Logo, tagline, story
  • Landing pages & order pages for each product/offer (lead page, trip wire page, back end sales page)
  • Payment processor / online merchant account (to accept online payments)
  • Affiliate tracking system (to track referral sales & commissions)
  • Hosting account with domain name & wordpress blog installed
  • Follow up sequence (21+ email autoresponder messages)
  • Social media profiles (at least fb, twitter, youtube, linkedin)
  • Customer care/support center (email / phone / chat support)
  • Social community group (facebook, meetup, etc)
  • Social networking (join and participate in at least 3 popular social networking groups where your target audience hangs out)
  • Consistent new content to address top issues, hot topics, and current events.
  • New content distributed to all applicable social media sites & press release directories (blog, fb, twitter, youtube, linkedin, PRweb, etc)
  • Share a combination of entertaining, enlightening, empowering, educational, inspirational, & interactive posts on the social networking groups your belong to (rotating different posts on different days, in different groups)

*My Recommended In-house Team:

#1 Virtual Assistant – your firght-hand guy/gal who is well versed in what you do, who your clients are, and how your operations are run. They handle any kind of work that is not absolutely necessary for you to run yourself.

Brilliant Copywriter – who knows you, your business, your clients, and your products inside out, and can do a pretty good job capturing your voice in their writing, and influence your target audience to take action on your emails, and landing pages.

AWESOME Designer & Developer – who knows the science of landing page optimization, and skilled in capturing your story, message, and brand into a visual graphic, and come to life on the internet.

Positive Sales & Support Rep – who will help answer all the questions your potential new clients inquire about (via chat or over the phone), and recommends the best next steps (or your products / programs) for them, based on what they need most.

*My Recommended Tools: (if this then that) – helps automate the social sharing tasks – helps automate your facebook & twitter posts – create a meetup group targeting your specific target audience, and just watch how meetup grows your audience FOR YOU!
ChatProfit plugin – allows you (or your VA) to chat with people on your wordpress site – autoresponder, similar to aweber or mailchimp… allows you to set up email follow up sequence – hosting account with free domain included
ThriveThemes – wordpress themes and plugins for landing page templates – order page creator & affiliate center or – payment processors / merchant accounts
Amazon s3 – to secure the downloadable digital products you’re selling
WebinarJam or StartWebinar – to run webinars & sell your products on almost automatically
Zoom – to run masterminds, online workshops, virtual meetups
PRweb – one of the most trusted press release directories (we have an even better secret in-house PR source… let us know if you’re interested)

UPDATE: Check out our products reviews under the “resources” tab for more awesome tools that get our highest endorsement & we offer special bonuses for getting them through us.

*My Recommended Business Model (simplified):

(after the initial sales funnel is set up – lead page, offer page, email follow up sequence, etc… this is how I would manage and grow the business itself)

  1. Research Highly Valuable Content (always be on the lookout for topics to create content about)..
  • Problems
  • Products
  • News

–> I use the google keyword tool to find out what are the most talked about topics in any niche, and those would be my first “go-to” chapters in my ebook, or posts in my blog, etc.

–> I also use online forums, & yahoo answers in my niche to find the most replied topics, and use those.

–> And any kind of big stuff going on in the news… If I have ANYTHING to say about it, I will.

2. Post the new content to the blog, and share on all social platforms & press release directories.

3. Strategically post on specific social media groups, using the system mentioned above, and a spreadsheet to keep track of it.

4. Set up a webinar, and invite the people who interacted with my posts to the webinar.

5. Sell my program on the webinar…

– or (ninja move) don’t sell on this one, but instead… invite them to a second webinar in the next few days, and allow them to invite guests to it… then, sell on that webinar.

6. Rinse & Repeat

*My Recommended Business Model #2 (simplified):

1. Create meetup group on

2. Write out in the description:

  • Exactly who your target audience is
  • The BIGGEST benefits of joining the meetup (networking, having fun, learning cool stuff, masterminding, etc)
  • How often & where you’ll meetup (if you don’t know yet, just give a rough estimate, and say you’ll meetup both virtually on zoom & in person)

***I repeat: YOU CAN HOST A MEETUP ON ZOOM (it does not have to be in person)***

3. Share it on your social networking profiles.

4. Sit back, and let it grow.

5. Three to five days later, make an announcement to the group members (yeah, they will be there)… That the first meetup will be virtually on zoom, and invite them to join.

6. From there, you decide how you want to run the show… But you’ll have your perfect audience right there in front of you, following your leadership… Have fun & make some sales!

7. Expand your meetup to other countries around the world, and repeat process (host virtual meetups).

Of course, this is really just the tip of the iceberg… We’ve only touched on the surface here…

In conclusion, here’s my BIGGEST piece of advice…

There are MILLIONS of business models and formulas you can follow to do the same thing a different way… But ultimately, it all comes down to these things.

I’ve added some specific recommendations that I personally highly recommend.

But the IMPORTANT LESSON I want to get across here is that you really don’t need a whole bunch of stuff to be successful.

Don’t go try to buy all the latest software in the world, and assemble a massive team before making your first million dollar info-business (or even first dollar).

Work smart, and go the simple route. 😉

Hope this post was helpful for you!

Please share it with your friends & colleagues who can benefit from it as well.

If you need help with any of this, we have (in my humble opinion) the BEST resources, systems, and guidance available to you.

Just email us at and we will do everything in our power to help you out. 😉

We’ve got your back. 😉

Rock on!

Why EVERY Business Owner Should be an “Infopreneur” Nowadays

Long gone are the “buy my products because I say so” advertisements…

Today, more and more people are buying products not based on what an advertisement tells them…

But from doing serious research about the product first (thanks to the internet)…

And using the information they gather from the sources they find, to decide if they should buy the product or not.

So, why doesn’t EVERY business owner use information in their marketing?

According to a non-scientific study done by Omar Briones (CEO of infopreneur Agency):

In 2016 and beyond, there has never been a better time to position yourself as the “infopreneur” of your industry to stand out as the leading authority that everyone comes to like and trust.

He theorizes that the infopreneur space will grow exponentially over the next 5 years, at the same rate technology advances in new ways information is broadcasted.

That being said, you can surely bet that there will be an infopreneur in EVERY single niche and field.

The question is… Are YOU the one that people will learn from and trust when making their purchases?

Or will it be your competition?

Below, I will share 3 examples of different types of businesses (personal service, brick and mortar, and coaching/consulting) that you can make a ton MORE money in, by capitalizing on the infopreneur wave.

Example 1: The “average” local service provider


How can a plumber or an auto-mechanic make money from being an infopreneur?

Let’s say you are a plumber for example… And your goal is to just get people to hire you to service them.

Now… You can obviously do all kinds of marketing, and spend a ton of money on handing out some brochures, paying for some classified ads, or even giving a go at some PPC (pay per click) ads to sell your service online.

But, before you do, ask yourself…

Why would you spend money trying to convince people to buy from you…(?)

When you can very easily have people hire you because they actually value you.

So…. How does it work?


Let’s say you were looking to hire THE BEST plumber you can find.

As in, someone who REALLY knows their stuff, and will go out of their way to help you with your plumbing needs.

So… You start doing some digging around on the internet to find out who that person is.

After just one search, you find a book called:

“The Best Plumber – The Top 7 Qualities to Look For When Hiring Your Next Plumber”

And it’s written by a plumber who also just so happens to have a:

  • Plumbing Customer Satisfaction Course
  • Plumbing Master Certification Program
  • 1,000+ licensed & certified employees, delivering his “best plumbing” technique and service all over the world.

After watching a few of his youtube videos, and reading some articles on his blog, you come to realize, he truly is “the best plumber” in the world… And you’re sure to have one of his certified employees in your immediate area.

Now… Would you even bother looking anywhere else for a plumber…

Or would you call them to book an appointment like ASAP (no matter how much it costs)?

And let’s be honest…

Wouldn’t you feel just a little star struck when you call his office and he’s the one who answers the phone? Heck, I know I would. 🙂

Imagine your customers feeling that way, when they call you to book an appointment?

Example 2: Brick and Mortar…


What can a mom n’ pop shop get out of being an infopreneur?

It’s really quite simple. Let’s take a small grocery store for example.

Nothing special, just a simple plain old grocery store that people buy groceries from.

One day you’re surfing the web, hanging out on social media, and you see this video talking about the problems that your nearby big chain grocery store has.

You learn all kinds of scary stuff you never knew…

Where the food is stored, how awful the employees are treated, and of course let’s not forget about the infestations of rats and animal feces getting into the food.

At the end of the video, you see a mom, a pop, and their two kids inviting you to a download their short 7 page ebook,

“10 Nasty Habits Your Local Grocery Food Chain Is Keeping From You – How to Make Sure You’re Not A Victim”

After (barely getting through) watching that disgusting video, you’re going to take 10 minutes out of your schedule to read that damn ebook.

Before you get to the end of the book, you realize that it just so happens that the authors (the family from the video) own a local grocery store a few hundred miles from you.

By the time you get to the end of the book, you’re seriously considering to pack up your bags and move closer to their store.

That’s when you notice they have a certification program (which of course costs money), that gives their approval to participating local grocery shops near you.

(Oooooh, it gets better)…

You immediately check the local shop near you, and ask them if they are certified by the “mom n’ pop quality approval” program. Of course, they have no idea what you’re talking about…

That’s when you explain what it is, why they need one, and how to get it. You show them the video on your phone, and and that’s when they opt in for the free ebook to find out more.

Are you starting to see the power of this?

This local mom n’ pop shop is not your typical shop.

They have a:

  • Thriving grocery store that’s always packed with happy customers
  • Huge payday every single year from their certification subscription fees
  • Ginormous authority in their industry that NOBODY can compete with!

Do you see the pattern yet?

Final example: The “consultant” / “coach” – my favorite peeps

How can a consultant / coach make more money as an “infopreneur?”

What’s the one thing all consultants and coaches have in common?

Here’s a hint:

They all get paid for their time.

(I guess that wasn’t really just a hint, but anyway)…

The biggest problem with coaches and consultants (asides from not having enough clients) is having too many clients to serve.

The problem is you only have so much time to give, and there are only 24 hours in a day to choose from.

Instead of coaching or consulting one client at a time, try:

  • Group mentoring (guide a group of people through a process together live on conference calls)
  • Training and certifying OTHER coaches and consultants to work on your behalf
  • Creating an online course that walks your clients through the same stuff you would have taught on a one on one call.

Imagine how many more clients you can serve at a time if you had an army of coaches and consultants working on your behalf, which making an additional income on the side from their efforts.

Imagine how many people would want to hire YOU specifically to work with them personally (and pay you MORE money).

What if you didn’t have to teach the same thing over and over again to your clients, and instead just send them to your online video lessons.

Of course, this is just the tip of the iceberg. You can just as easily adapt the same strategies as the personal service and brick and mortar shop examples above.

With an ebook, some videos, some articles, just teaching the basic fundamentals of what you share in your paid programs… People will be interested in hiring you, and you can very easily become the star in your industry.

With that said, I’d like to leave you with one final tip…

Nothing happens until you… Take the First Step.

Fellow business owner,

I truly hope this article was helpful to you.

You have witnessed how being an infopreneur can change your life.

And how it can make you an absolute AUTHORITY in your industry…

If you ACT NOW.

The market is still fresh.

Believe it or not, you are one of just a few who realize this now.

But nothing will happen for you (and even worse, you may be left behind by your competitors) if you don’t take action now.


Allow me to read your mind for a moment…

You’re wondering…

How can I implement this in my business?

How do I get the level that the best plumber is at?

Where should I start?

Should I write a book?

Should I create a course?

Do I create a certification program?

What should I even talk about?

And a million other thoughts coming in now…


It’s great that you are now seeing the value of being an infopreneur, in addition to the business you currently run…

And it’s great that you are ambitious enough to take the first step towards being the “go-to” authority in your industry.

This journey is not an easy one, but it can be simplified, with the right support, the right team, and the right guidance.

Luckily for you, you have the resources, team, and guidance you need to get yourself on the right track… Right here in front of you.

We will continue to share insights, tips, and resources with you from our network of thriving infopreneurs who started from scratch.

And you will find that the more you continue on this journey with us and utilize the resources in front of you, the clearer your path will become.

Signing off for now (till next time).

Let us know how we can support you!

~Omar, CEO

Infopreneur Agency

P.S. If you found this article helpful to you, and you know others who would benefit from it, please do everyone a favor and share it with them. 🙂